Pipedrive Pricing 2026: Real Costs and Which Plan B2B Teams Actually Need
Pipedrive has no free tier, four paid plans, and a page full of add-ons that aren’t included in any of them. None of that is a problem — but it means the number you see on the pricing page is rarely the number you end up paying. Here’s what each tier actually includes, what the add-ons cost on top, and which plan a small B2B team genuinely needs versus which one they get upsold into.
The four plans, in AUD
Pricing is per seat, per month, billed annually. Monthly billing costs more per seat and is worth avoiding unless you’re testing for under three months.
| Plan | Annual (AUD/seat/mo) | What it adds |
|---|---|---|
| Lite | $19 | Pipeline, contacts, calendar, 500+ integrations — a working CRM, nothing automated |
| Growth | $49 | Full email sync and tracking, automation sequences, subscription billing and forecasting |
| Premium (most popular) | $79 | Lead capture and routing, custom lead scoring, AI email tools, contracts with e-signature |
| Ultimate | $109 | Account security controls, data enrichment, sandbox testing, extended phone support |
Every tier includes a 14-day free trial, no card required. Prices are current on Pipedrive’s own pricing page as of this writing — always confirm live before you commit, since vendors revise tiers without much notice.
What the add-ons actually cost
This is the part that catches people out: several genuinely useful features sit outside every plan, priced separately per seat.
LeadBooster — from $32.50/mo
Chatbot, live chat, web forms and prospector for inbound lead capture. Not included at any tier; a bolt-on regardless of plan.
Web Visitors — from $41/mo
Identifies companies browsing your site. Priced separately even on Ultimate.
Campaigns — from $13.33/mo, Projects — from $16/mo, Smart Docs — from $32.50/mo
Email marketing, project delivery and document management as three more optional add-ons, each billed on top of your base plan.
None of these are required to run a working sales pipeline. They matter if lead generation, marketing or delivery genuinely sit inside your CRM workflow — otherwise they’re easy to skip.
Which plan a small B2B team actually needs
Pipedrive vs the free alternative
| Option | Rough cost | Best when |
|---|---|---|
| HubSpot Free | $0 | One pipeline, no automation needed yet, proving the team will use a CRM at all |
| Pipedrive Growth | ~$49/seat/mo | Multiple pipelines and real follow-up automation matter more than marketing tools |
| Apollo.io (prospecting layer) | credit-based, from free | Outbound prospecting and data enrichment sit in front of whatever CRM you land on |
What we recommend
Start on Growth, not Lite
Lite looks like the safe first step, but the feature that actually changes outcomes — automated follow-up — sits on Growth, not Lite. Most teams that start on Lite upgrade within two or three months anyway, having spent that time chasing deals manually. Skip the detour if the budget allows it.
Leave every add-on off at signup. Add LeadBooster or Web Visitors only once you can name the specific volume problem they’d solve — not because the pricing page suggested them.
Try Pipedrive free for 14 days →
Pairs well with Apollo.io for outbound prospecting and Jotform for lead-capture forms that land straight in the pipeline.
Common questions
Is there a free version of Pipedrive?
No. Pipedrive has never offered a permanent free tier — only a 14-day free trial on any plan, no card required. If a genuinely free CRM is the requirement, HubSpot’s free plan is the closest comparison.
What’s the real difference between Lite and Growth?
Automation. Lite records your pipeline; Growth chases it, with full email sync, tracking and automated follow-up sequences. For most small B2B teams this is the upgrade that actually changes results, not the jump to Premium.
Do the add-ons ever make sense?
Yes, but only for a named problem. LeadBooster is worth it if inbound lead capture is genuinely missing; Web Visitors only if identifying anonymous site traffic changes what your team does next. Bought speculatively, they’re a recurring cost with no clear return.
Before you subscribe
Worth reading next: the CRM pricing comparison in USD and AUD, Apollo.io Pricing 2026, HubSpot Free CRM Limits, Zoho CRM for B2B teams, and the full B2B CRM comparison.
Some links on this page are affiliate links. If you sign up through them we may earn a commission at no extra cost to you. Plan limits and prices change — always confirm on the vendor’s own pricing page before you decide.
