I help B2B businesses
run on smarter systems.
CRM setup. AI integration. Sales automation. Website builds. And the honest tool reviews that tell you what actually works, without the hype.
What I Help With
Six ways I make your
business run faster.
Practical systems built for operators, not theorists.
AI Integration
Connect AI tools to your sales, marketing and support workflows so your team works faster with less effort.
Claude · GPT · AutomationCRM Setup & Automation
HubSpot or Pipedrive, configured properly, with pipelines, sequences and reporting that actually get used.
HubSpot · PipedriveSales Automation
Outreach sequences, lead routing, follow-up automation. More conversations, less manual work.
Make.com · WorkflowsWebsite Building & Management
Fast, professional websites on Hostinger and WordPress, built and maintained so you can focus on the business, not the tech.
Hostinger · WordPress · LovableDigital Content for Tech Companies
Clear, compelling content for technical B2B companies, landing pages, product explainers, and marketing copy that speaks to buyers, not just engineers.
Copywriting · Landing Pages · ExplainersData Analytics
Turning raw business data into dashboards and reports using Power BI so you can make faster decisions with less guesswork.
Power BI · DashboardsTools I Actually Recommend
Only tools I'd
send a client.
Honest reviews with zero fluff. I only list what actually works for small B2B teams.
Using any of these? I set them up for B2B teams — fully configured, from day one.
See Implementation Services →About Ian
Hi, I'm Ian Shab.
I'm a B2B systems consultant. I've spent years building CRM workflows, automation pipelines and AI-powered processes for small sales teams, and tested pretty much every tool on the market along the way.
This site is where I share what actually works: honest tool reviews, implementation guides, and consultancy for teams that want real results, not more tech debt.
From the Blog
Practical guides,
no theory.
How to Set Up HubSpot CRM for a 5-Person Sales Team
A step-by-step guide covering pipelines, email sequences, and the settings most teams miss on day one.
Read article → AutomationMake.com vs Zapier: Which Automation Tool is Right for B2B?
An honest comparison based on real client projects, pricing, flexibility, and where each one falls short.
Read article → AI ToolsThe 3 AI Tools That Actually Save Time in B2B Sales
Not hype. These are the tools getting real adoption on small sales teams, and how to implement them in a week.
Read article →Free Resource
Get the B2B Stack Cheat Sheet
The exact CRM, automation and AI tools I recommend for small B2B teams, with setup tips for each. One page. No fluff.
Send Me the Cheat Sheet → No spam. I respond personally to every request.Ready to build smarter systems?
Let's talk about your CRM, automation or AI setup, no commitment, just a conversation.
Get in Touch →