CRM Pricing · Updated August 2026
CRM Pricing Comparison 2026 (USD & AUD)
AUD figures are approximate conversions at ~US$1 = A$1.50 (August 2026). Providers bill most B2B plans in USD; check each provider for exact local pricing. Annual billing shown — monthly is higher.
Cheapest entry price by CRM (2026)
| CRM | Free plan? | Cheapest paid tier | USD/user/mo | ≈ AUD |
|---|---|---|---|---|
| Zoho CRM | Yes (up to 3 users) | Standard | $14 | A$21 |
| Pipedrive 🏆 | No (14-day trial) | Lite | $14 | A$21 |
| HubSpot | Yes (free CRM) | Sales Hub Starter | $15 | A$23 |
| Apollo.io | Yes (limited) | Basic | $49 | A$74 |
| Salesforce | No | Starter Suite | from ~$25 | ~A$38 |
Pipedrive pricing (2026)
Pipedrive rebranded its tiers in 2025. There is no free plan, but every tier has a 14-day free trial. Best value for most B2B sales teams is Growth.
| Plan | USD/user/mo | ≈ AUD | Best for |
|---|---|---|---|
| Lite | $14 | A$21 | Solo / very small teams |
| Growth 🏆 | $39 | A$59 | Most small B2B sales teams |
| Premium | $49 | A$74 | Teams needing more automation & reporting |
| Ultimate | $79 | A$119 | Larger teams with advanced needs |
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HubSpot pricing (2026)
HubSpot’s core CRM is free forever. Paid Sales Hub adds automation and reporting. Watch the jump to Professional — it adds a one-time onboarding fee of about US$1,500.
| Plan | USD/seat/mo | ≈ AUD | Notes |
|---|---|---|---|
| Free CRM | $0 | A$0 | Contacts, deals, basic pipeline |
| Sales Hub Starter | $15 | A$23 | No onboarding fee |
| Sales Hub Professional | $90 | A$135 | + ~US$1,500 one-time onboarding |
Zoho CRM pricing (2026)
Zoho is the value leader, with a free plan for up to 3 users and the lowest paid entry point. The trade-off is a steeper learning curve than Pipedrive.
| Plan | USD/user/mo | ≈ AUD |
|---|---|---|
| Free (≤3 users) | $0 | A$0 |
| Standard | $14 | A$21 |
| Professional | $23 | A$35 |
| Enterprise | $40 | A$60 |
Apollo.io pricing (2026)
Apollo is really a prospecting engine with a CRM attached — priced higher because you’re paying for the contact database and outbound tools, not just deal tracking.
| Plan | USD/user/mo | ≈ AUD |
|---|---|---|
| Free (limited) | $0 | A$0 |
| Basic | $49 | A$74 |
| Professional | $79 | A$119 |
| Organization (min 3) | $119 | A$179 |
What you’ll actually pay (the gotchas)
- Annual vs monthly: Every provider above charges 20–25% more on month-to-month billing. Prices shown are annual.
- Onboarding fees: HubSpot Sales Hub Professional adds a ~US$1,500 one-time fee. Starter has none.
- Minimum seats: Apollo’s Organization plan requires at least 3 users.
- Total cost of ownership: The real cost is licences plus admin time. A cheaper CRM your reps won’t use costs more than a slightly pricier one they keep clean.
Not sure which fits? Use our free CRM Picker → or read the full B2B CRM comparison & scorecard →
Frequently asked questions
What is the cheapest B2B CRM in 2026?
The cheapest capable B2B CRMs in 2026 are Zoho CRM Standard and Pipedrive Lite, both about US$14/user/month (≈ A$21) on annual billing. HubSpot and Zoho also offer genuinely free plans, and HubSpot’s paid Sales Hub Starter is US$15/seat.
How much does Pipedrive cost in 2026?
Pipedrive costs US$14/user/month for Lite, US$39 for Growth, US$49 for Premium and US$79 for Ultimate, all on annual billing. There’s no free plan, but every tier has a 14-day free trial. Monthly billing costs about 20% more.
How much does HubSpot cost per user?
HubSpot’s core CRM is free. Paid Sales Hub Starter is US$15/seat/month (annual), and Sales Hub Professional is US$90/seat/month plus a one-time onboarding fee of about US$1,500.
Is there a free CRM for small B2B teams?
Yes. HubSpot offers a free CRM with contacts, deals and a basic pipeline, and Zoho CRM is free for up to 3 users. Apollo.io also has a limited free plan. Pipedrive has no free plan but offers a 14-day trial.
How much does a CRM cost per month for a small team in Australia?
A small Australian B2B team should budget roughly A$21–A$60 per user per month for a capable CRM in 2026 (Zoho, Pipedrive or HubSpot Starter), rising to A$100+ per seat for HubSpot or Salesforce Professional tiers. Most providers bill in USD, so the AUD figure moves with the exchange rate.
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