Sales Velocity Calculator & Pipeline Diagnostic
Most calculators hand you a number and leave. This one reads your four inputs together, works out which of them is actually the constraint, and shows what that constraint costs you over a year.
Your pipeline
Open, genuinely qualified deals in the pipeline right now.
Of qualified deals, the share that closes won.
Average contract value of a won deal.
First qualified contact to signed order.
Sales velocity
$0
of revenue produced per day by your current pipeline
Annualised
Deals won / year
Open pipeline value
Days per won deal
What your numbers are telling you
This reads the relationship between your inputs, not each one alone. A 200-day cycle is unremarkable on a $500k deal and pathological on a $9k one — the same number means opposite things depending on what sits next to it.
What the constraint costs over a year
Cumulative revenue on your current numbers, against the same pipeline with its single biggest constraint improved by a realistic margin. The shaded gap is what the problem costs you to keep.
Cumulative revenue — 12 months
Three ways to hit a target
The number is not the decision. The decision is which lever to pull, and they are not equally available to you. Set a target and this shows what each route actually demands.
Path A — more opportunities
Usually the most expensive route. More pipeline means more spend or more headcount, and it does not fix a leaky funnel — it pours more in behind the leak.
Path B — higher win rate
Usually the cheapest. Win rate is mostly qualification discipline, and the fastest gain comes from losing bad deals earlier rather than winning more of them.
Path C — shorter cycle
Usually the most overlooked, and the only lever that works inversely — halving the cycle doubles velocity. Most cycle time is dead time, not work.
Share this scenario — the link reopens the calculator with your exact numbers.
Where the number comes from
Track the trend, not the absolute. Velocity depends on how you define a qualified opportunity, so it is not comparable between businesses — but its direction over time is one of the few honest signals in B2B sales.
Cycle length is the hidden lever
It is the only input with an inverse relationship, so it moves velocity harder than the others. And most cycle time is not selling — it is waiting for a quote, an approval, a callback. That is fixable without hiring anyone. See how long-cycle deals actually move.
Win rate is a qualification metric
A rising win rate usually means better qualification, not better closing. Counter-intuitively the fastest way to lift it is to disqualify harder, which also shortens the cycle. The deal scorecard is a practical way to do that.
You cannot improve what you cannot see
All four inputs come out of your CRM. If stage-entry dates are not captured you cannot calculate cycle length at all, which is why most teams never track this. Start with what to actually measure.
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The inputs live in your CRM
Every number this tool needs should come out of your pipeline automatically. If you are estimating them, that is the first problem to solve.
Free to use and free to embed — if this is useful, a link back is appreciated. Some links on this page are affiliate links; the calculator works the same either way.