Services for trades, local services and B2B

Six capabilities.One working system.

Website, marketing, CRM, sales process, company development and applied AI. Fix the one thing that is costing you jobs right now, or connect the whole path from first enquiry to the number you manage the business by.

Built for businesses that run on jobs and enquiries

Fix the system,
not just the surface.

A plumber losing quotes in a text thread and a manufacturer losing quotes in a shared inbox have the same problem in different clothes. The enquiry arrives, nobody owns it, nothing follows it up, and no one can say afterwards what happened. We work on that path: how the offer is explained, how the right people find it, how enquiries keep their context, and how the business sees what actually happened.

Who it suitsTrades and field services, local service businesses and clinics, professional services, manufacturers, distributors and technical B2B.
EngagementA focused review, a defined build, or ongoing managed improvement. No forced retainer for a one-off project.
OwnershipYour accounts, data, documentation and operating knowledge stay with your business.
Close detail of precision-engineered components
Disciplined systems, whatever the trade
01 / Principle

Process before tools

The software follows how the work actually runs, not the other way around.

02 / Principle

Evidence before expansion

Scope grows only when the next connection has a clear reason to exist.

The six services

Start where the
friction is highest.

Each service stands on its own. The bigger gain shows up when the hand-offs between them stop dropping things.

Demonstration website and enquiry interface
Demonstration interface
01Attract / Be clear

Website design

A fast site that explains the offer in plain language and sends every enquiry somewhere with an owner.

Demonstration search, content and attribution interface
Demonstration interface
02Attract / Be found

Digital marketing

Local search, content and campaigns aimed at the jobs you actually want, with measurement that ties spend back to real work won.

Demonstration CRM account and opportunity view
Demonstration interface
03Operate / Keep context

CRM management & implementation

From a first CRM to one nobody trusts: dependable records, clear ownership, automation for the busywork, reporting that matches reality.

Demonstration pipeline and commercial analytics dashboard
Demonstration interface
04Operate / See movement

Sales process & analytics

Stages that mean something, quotes that get chased, and one view that shows what is moving, what is ageing and what is at risk.

Demonstration company development blueprint
Demonstration interface
05Develop / Choose direction

Company development

Sharpen the offer, pick the markets worth chasing, structure partnerships, and build a team that can run a job without the owner in it.

Abstract data signal representing a governed AI workflow
Applied AI capability
06Develop / Assist carefully

Applied AI services

AI pointed at defined jobs, with clear permissions, a human reviewing the output and visible ownership of what it touched.

See it working / scroll

The view most businesses do not have.

Not a monthly spreadsheet rebuilt by hand. One live view where the owner can see what came in, what is moving, what is going stale and what is about to be lost. Below is the shape of the reporting we build.

Enquiries in0Every source, one place
Quoted0Owner on every one
Open value0Live, not last month
Ageing > 14 days0Flagged automatically

Stage movement

New enquiry128
Contacted104
Quoted86
Quote sent, no follow-up31
Won34
  • !11 quotes past 14 days with no contact recorded.
  • !3 enquiries from paid search never assigned an owner.
  • !Two-thirds of lost jobs have no reason recorded.

Enquiries by week

Representative method — illustrative figures, not a client system or a performance claim.

Work out your own number

What is the manual version costing you?

Move the sliders to match your business. This is plain arithmetic on the numbers you enter — nothing is sent anywhere, and it is not a promise of results. It is here so you can see whether the problem is big enough to be worth a conversation.




Wage plus on-costs, not the charge-out rate.



Be honest. Most owners guess low the first time.


Labour cost of the manual work, per year

$60,720

Based on 46 working weeks after leave and public holidays.

  • Hours spent on manual work per year1,104 hrs
  • Cost of those hours$60,720
  • Enquiries never properly followed up, per year144
  • Value sitting in those un-chased enquiries$360,000

Send us your numbers

The last two lines are the value at stake, not money we claim to recover. No system recovers all of it. The point is to see the size of the gap before deciding what to fix first.

The value is in the hand-offs

One thread. No lost context.

A system that works carries the customer’s problem, where they came from, what was said and what happens next — without anyone having to reconstruct the story from memory.

01WebsiteExplain
02MarketingReach
03CRMRemember
04ProcessMove
05AnalyticsReveal
06DevelopmentDecide

Representative system model — the actual scope follows your operation.

Who we work with

Different trades. The same broken path.

The tools change. The failure does not: an enquiry arrives, nobody owns it, and nobody can say what happened to it.

Trades & field servicesPlumbers, electricians, builders and contractors quoting from the van and losing the follow-up.
Local services & clinicsVets, allied health, salons and studios whose enquiries live in an inbox and a paper diary.
Professional servicesFirms whose pipeline lives in a partner’s inbox and whose reporting is a monthly spreadsheet.
Manufacturing & B2BManufacturers, distributors and technical suppliers with long quotes and disconnected systems.

Ways to work together

Use the level of support
the problem requires.

No forced retainer for a defined project. No fragile handover where ongoing ownership is genuinely needed.

01 / Diagnose

Commercial systems review

Map how work comes in and moves through today, find where it drops, and get a prioritised list of what to fix in what order.

02 / Build

Focused implementation

Design and build one clearly defined thing: the site, the CRM, the reporting, or an AI-assisted step.

03 / Manage

Managed improvement

Keep it maintained, keep the reporting honest, and keep improving it where it matters.

Before you get in touch

A few straight
answers.

Do we have to take all six services?

No. Most work starts with one. We map the dependencies first so a focused fix does not quietly create another disconnected system later.

Are you only for manufacturers and B2B companies?

No. We work with trades, local service businesses, clinics and professional services as well. The common thread is a business that runs on enquiries and jobs, not the industry it sits in.

Will we have to replace our current website or CRM?

Not necessarily. What you already have gets reviewed first to work out what can be kept, improved or connected. Replacing something is a recommendation of last resort, not a default.

Do you take over our sales?

No. We build and improve the systems and process. We do not do outsourced selling and we do not run your sales team.

How do we start, and does it cost anything to ask?

Send a message through the contact form describing what is going wrong. You get a written read on what we would fix first and in what order, at no cost. If the honest answer is that you can do it yourself, we will say that.

The next useful step

Where is the work
falling through?

Describe what feels slow, manual or impossible to trust. We will tell you the smallest useful place to start — in writing, before anyone talks about money.