About me

Hi, I’m Ian Shab — I build AI and CRM systems for B2B teams.

Based in Melbourne • Working with clients across Australia and remotely worldwide

My Story

I started LeanB2BTools after years of working inside B2B businesses and watching the same problems repeat themselves — CRM systems nobody used, automation that broke constantly, and sales teams drowning in manual work.

I built this site to share what I have learned and to offer practical, hands-on implementation for businesses that want clean systems without the overhead of a big agency. Everything I recommend is something I have actually used.

Now I focus on one thing: helping small B2B teams run on smarter systems — CRM, sales automation, AI integrations, and the tools that tie it all together.


What I Do

  • CRM setup and migration — HubSpot, Pipedrive, and others — done properly from the start
  • Sales automation using Make.com, Zapier, and native CRM tools
  • AI integration: connecting AI tools to your CRM, email, and reporting workflow
  • IT consulting for small B2B teams — tool selection, onboarding, and documentation
  • Website as a sales engine — structure, analytics, and lead capture
  • Honest tool reviews and comparisons to help you choose right the first time

Tools I Work With

CRM

HubSpot, Pipedrive, Salesforce SMB

Automation

Make.com, Zapier, n8n

AI

Claude, ChatGPT integrations, Perplexity

Website

WordPress, Webflow, HTML/CSS

Productivity

Notion, Airtable, Google Workspace

Outreach

Apollo, Lemlist, HubSpot Sequences

Want to work together?

Tell me what you are working on and I will come back within 1 business day with a clear recommendation. No sales pitch — just a straight answer.

Get in touch