Hi, I’m Ian Shab — I build AI and CRM systems for B2B teams.
Based in Melbourne • Working with clients across Australia and remotely worldwide
My Story
I started LeanB2BTools after years of working inside B2B businesses and watching the same problems repeat themselves — CRM systems nobody used, automation that broke constantly, and sales teams drowning in manual work.
I built this site to share what I have learned and to offer practical, hands-on implementation for businesses that want clean systems without the overhead of a big agency. Everything I recommend is something I have actually used.
Now I focus on one thing: helping small B2B teams run on smarter systems — CRM, sales automation, AI integrations, and the tools that tie it all together.
What I Do
- CRM setup and migration — HubSpot, Pipedrive, and others — done properly from the start
- Sales automation using Make.com, Zapier, and native CRM tools
- AI integration: connecting AI tools to your CRM, email, and reporting workflow
- IT consulting for small B2B teams — tool selection, onboarding, and documentation
- Website as a sales engine — structure, analytics, and lead capture
- Honest tool reviews and comparisons to help you choose right the first time
Tools I Work With
CRM
HubSpot, Pipedrive, Salesforce SMB
Automation
Make.com, Zapier, n8n
AI
Claude, ChatGPT integrations, Perplexity
Website
WordPress, Webflow, HTML/CSS
Productivity
Notion, Airtable, Google Workspace
Outreach
Apollo, Lemlist, HubSpot Sequences
Want to work together?
Tell me what you are working on and I will come back within 1 business day with a clear recommendation. No sales pitch — just a straight answer.
